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40% of Total GCC Travellers to Monaco in 2011 from Kingdom of Saudi Arabia

Date Posted: 03-10-2011

Saudi Arabia is one of the top producers for Monaco in the GCC with the Kingdom accounting for nearly 40% of total GCC travellers to Monaco in 2011.

Michel Bouquier, President of the Monaco Government Tourist & Convention Authoritysaid at a press briefing in Riyadh today, “The number of outbound travellers from KSA to Monaco has steadily risen year on year. Arrivals from Saudi were up 19.7 % in 2011 (H1) when compared to the same period last year.

Bouquier is in Saudi Arabia to promote ‘Destination Monaco’ and is organizing a series of events as part of the mega campaign including travel trade shows in Riyadh and Al Khobarthat seek to highlight the many attractions of the Principality to trade partners while strengthening relations.

Monaco’s economy is primarily geared towards finance, commerce and tourism, with tourism and related industries accounting for nearly a fifth of the country’s gross domestic product.

Outbound tourism in Saudi Arabia is currently growing at a rate of 10% year on year with 8 million people forecasted to travel abroad by 2012. Last year, 4.5 million Saudis, representing nearly a quarter of all citizens, travelled overseas and spent about $33bn, according to TravelDailyNews, a tourism survey website.Saudi travellers are among the biggest spenders and contribute significantly to global tourism.

As part of its promotional campaign Monaco is also rolling out for the first time in KSA‘Monaco Private Label’ program that’s one of the world’s most prestigious programsand a private invitation to individuals identified as worthy of enjoying exclusive access to Monaco’s many eliteofferings. “Monaco Private Label is a means of appreciation for the Principality’s most valued elite visitors, and we are here to reaffirm the value we place on our relationship with our loyal guests from KSA,” said Bouquier.

Forty‘connoisseurs of luxury’have been nominated to receive the ‘keys to Monaco’ – becoming the program’s first members from the countryto enjoy a lifetime of privileged access to the many charms of this beautiful city.Bouquier said, “Monaco Private Label lets one live the unique experience of Monaco at a level of elegance that money cannot buy”.

Located on the Mediterranean Sea along the French Riviera, the Principality of Monaco is a fairy-tale destination synonymous with high-flying glamour and glitz. It is known as a fiscal paradise and is home to many of the world’s most lavish yachts, luxury hotels and high fashion as well as the World’s grandest Grand Prix, that is the most iconic and exciting race on the Formula One season. Other attractions include a rich year-long cultural calendar, mega international sports and art events,legendary casinos, unforgettable gastronomic experiences with world-famous chefs,museums, spas, beaches, golf courses, gardens, marinas, picture-postcard houses, palaces, luxury boutiques, unique nightlife and pleasant climate.


For more information about Monaco log on to www.visitmonaco.com

For media contact:

Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146
h.bakht@mpj-pr.com
www.mpj-pr.com