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Coral International Cape Town Partners with Leading Travel Group

Date Posted: 05-04-2010

Newly opened 5-star hotel Coral International Cape Town has entered into a strategic alliance with XL Travel Group – a massive organization collectively producing annual sales in excess of R1.6 billion (USD 170 m). The tie-up is expected to generate extensive returns for Coral International while positioning it as a preferred hotel across the XL Travel Group network.

The XL Travel Group is strategically located throughout South Africa, involving a total of 92 IATA Agencies, and has formed a partnership with RADIUS, a global Travel Management Organisation, with representation in over 70 countries and travel sales topping US $ 25 billion.

Owned by Cii Hotels & Resorts Cape Town (Pty) Ltd – a subsidiary of Cii Holdings (Pty) Ltd – Coral International Cape Town is an ultra-luxurious hotel offering an upscale experience. Mr Usman Ahmed, Board Member and Director, said: “The partnership is a perfect fit for both our businesses and will give Coral International Cape Town unique access to XL Group’s vast travel network. We are delighted to associate with the XL Travel

Group and feel confident that it will generate excellent returns for our hotel both in terms of business and exposure.”

Mr Rod Rutter, Chief Operating Officer, XL Travel Group, is equally excited about this understanding and said, “Coral International Cape Town is no doubt a special product and we are happy to promote it across our network. We are always looking to offer extra value to our clients. The strength of XL lies in the entrepreneurial spirit of its diverse and prominent membership base, the attractive remuneration model it offers, the high return on investment which is generated for the members, and the transparency of interaction that is prevalent and encouraged within the Group.”

As part of the agreement, travel consultants from the XL Group will be invited to experience Coral International’s unique Arabian hospitality. Ms Jacqui Booyzen, General Manager of the hotel, said, “Coral is the first Gulf brand to open a hotel in Cape Town bringing their signature Arabian hospitality with world-class facilities. We are eager to welcome travel consultants to experience this amazing property. This will help them to provide clients with accurate and real feedback when booking on behalf of customers. We believe it will prove to be a decisive factor for customers as they increasingly look for trust and integrity in an industry where everybody claims to be the ‘Best’. XL Travel Group customers will get first-hand information based on real experience by travel agents.”

To top it all, customers booking through XL Travel Group will be entitled to preferential rates and terms at Coral International Cape Town all year round which will be a big plus for the XL Group’s existing and new clients. Ms Cindy Valentine, Director of Sales and Marketing, said, “We are looking to design a special offer for XL Group customers that will entitle them to a very special rate as well as exclusive privileges. Ultimately hospitality is all about service. We
will be placing a dedicated sales manager for the XL Travel Group to service the needs of their clients.” The partnership holds enormous advantages in term of marketing and promotions too. Booyzen said, “We will be using all available channels of marketing to cross promote the benefits of the tie-up as well as build the exposure for our hotel. The XL Group’s massive network will extend our reach not just locally by internationally too. Given that we are just weeks away from the FIFA World Cup, it is an appropriate time to build our market position. And we feel that our alliance with The XL Travel Group will leverage us immensely to attract the right mix of travellers worldwide.”

Notes for Editors

About Cii Holdings

Cii Holdings is among the most established business houses in South Africa with a wide range of commercial activities spread across diverse segments. Prominent among these are Cii Broadcasting (Pty) Ltd (a pioneer in global Islamic broadcasting); Cii Stores (Pty) Ltd (a unique Islamic retail store concept); Cii Finance (Pty) Ltd (a trusted Shariah compliant financial firm) and Cii Hotel & Resorts Cape Town (Pty) Ltd.

The group is now poised to be a major player in the hospitality sector. Plans are already underway for developing hotels in key destinations across South Africa.

About Coral Hotels & Resorts

A member of HMH (Hospitality Management Holdings), Coral Hotels & Resorts is a quality-driven 5-star brand with a vision of excellence based on attention to detail and maximum efficiency. Headquartered in Dubai, the chain has very quickly spread across key destinations in the Middle East and North, South and East Africa and offers an array of exciting properties. Designed for discerning travellers who seek intimate surroundings, distinctive service and safe environment, Coral Hotels & Resorts is dedicated to ensuring the highest levels of comfort and hospitality.

About HMH

Founded in 2003, HMH – Hospitality Management Holdings is one of the fastest growing, fully-integrated hotel management and development companies in the Middle East. Headquartered in Dubai, HMH offers a complete spectrum of options in hotel categories from top-end luxury hotels to budget properties. Comprising 4 distinct hotel brands namely Coral Hotels & Resorts, Corp Executive Hotels, ECOS Hotels and EWA Hotel Apartments, HMH provides a comprehensive selection of accommodations and services to suit all budgets and clientele.

For media contact:
Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146
h.bakht@mpj-pr.com

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