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Corp Executive Hotel Apartments Gets Record Bookings

Date Posted: 25-07-2010

The newly opened Corp Executive Hotel Apartments Al Barsha has recorded 86 per cent occupancy (month to date) in July, its 2nd month of operation. This despite a very challenging summer for hotels in Dubai.

Said Aamir Pervez, the young and dynamic General Manager of the hotel, “Corp Executive Hotel Apartments has got a roaring response from the GCC market. This is mainly because it is a comfortable choice for travellers in a fantastic location. We are getting a wonderful mix of business and leisure travellers. According to data gathered a lot of business has come through word of mouth because Corp executive Hotel Apartments is an outstanding product with a very attractive promotional rate that has been introduced for a limited period. Referrals are rewarded by additional benefits. Our hotel is great for visitors who prefer being close to a bustling business neighbourhood surrounded by shopping malls, restaurants, cinemas, art galleries and other cultural attractions. Let’s put it this way in Al Barsha you are in the heart of new Dubai.”

Dubai is bucking the trend of the slowdown experienced in the tourism sector around the world and is posting fabulous gains. Aamir confirmed, “A lot of guests are taking advantage of the hotel’s tailor-made packages for family vacations, weekend getaways and long-stay offers which have been designed to offer value during Dubai Shopping Surprises (DSS). The success of budget carrier flydubai has also contributed significantly to an
increase in tourism and resulted in excellent turnout of visitors from across the Middle East and the Sub Continent.” This, coupled with UAE residents who are planning to stay home for their holidays has resulted in high occupancy for Corp Executive Hotel Apartments. Aamir confirmed, “A lot of our guests are from Abu Dhabi, Al Ain and Sharjah who like to spend a few days in Dubai with their kids to enjoy the season’s brilliant offers and activities.

As part of the special DSS promotion Corp Executive Hotel Apartments – Al Barsha is offering a special rate. One bedroom apartment for AED 299 per night and two bedroom apartment for AED 399 per night. The price is inclusive of Continental Breakfast, Free Internet, 15% discount on laundry and 25% discount on all food and beverage.

The coming months look equally promising for Corp Executive Hotel Apartments with 30 % of business already on the books. The hotel aims to distinguish itself by its bold and distinctive design. Aamir said “It is a brand aimed at younger and technologically savvy travellers. With a lot of thoughtful and intriguing elements in place, Corp offers a thoroughly modern base from which to explore the city.

		Al Barsha is in a hotel-building boom. Over the last couple of years, the area has welcomed several brands from luxury boutique to budget hotels. There are many more under construction or in the planning stages resulting in an over supply of rooms in the area. Aamir said, “The biggest reason that we have seen development in Al Barsha is owing to its proximity to city’s main business and cultural attractions. It is an ideal location for hotels from an economic
and touristic perspective. No doubt there is a lot of competition but eventually hotels that deliver quality product and service would succeed in the long run.”

For media contact:
Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146
h.bakht@mpj-pr.com
www.mpj-pr.com

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