MPJ PR - Marketing Pro-Junction | one-stop-shop for Marketing, Advertising, PR and Events Management Company based in Dubai, Dubai PR Services

HMH Consolidates its Grip on KSA With More Keys in the Kingdom

Date Posted: 03-05-2011

From left Mr. Ammar Kannan, Akram Shaar, Michel Noblet, Tarek Abu Yousef, Hameed Al Alawi at Arabian Travel Market

HMH – Hospitality Management Holdings continues its exponential growth in Saudi Arabia with successful completion of seven hotels scheduled to open shortly. The upcoming hotels represent three of the group’s four brands serving luxury and mid market segments and will increase the existing HMH inventory of rooms in KSA by nearly 44%.

Michel Noblet, President & CEO, HMH, said, “The new hotels will give us greater access to the Saudi market that is growing quickly as demand for rooms soars. STR Global’s February 2011 report for KSA revealed a significant increase in occupancy and RevPAR in the country. Overall, Saudi Arabia saw occupancy rates rise by more than nine per cent, ADR rates increase by nearly 10 per cent and RevPAR soar by nearly 20 per cent. Our new properties are ideally placed to take advantage of this growth and are an excellent representation of our brands offering world-class business and leisure facilities”.

		HMH has enjoyed roaring success in KSA ever since it stepped into the country with the opening of its first property Coral International Hotel – Al Khobar in 2007. Despite the recent economic and political turmoil, the group’s growth remains strong in the country as well as the region. Michel said, “We have continued to execute our expansion strategy in the region irrespective of the difficult times. The bottom line is you need to know how to market your hotels, and that is the only way to be successful in today’s challenging business environment.”
Michel believes the new hotels will further raise the bar for HMH brands in the Kingdom. The hotels lined up for opening include the following and will add 658 additional keys to the existing 669 units operated by HMH in KSA – thus more than doubling the group’s inventory of rooms in the country. Coral Al Hamra – Riyadh featuring 64 rooms and suites Coral Hotel – Dhahran featuring 153 deluxe rooms and suites Coral Hotel – Jeddah featuring 64 rooms and suites Coral Beach Hotel - Jubail featuring 102 rooms and suites Coral Hotel – Olaya featuring 51 rooms and suites Corp Executive Hotel - Dabab featuring 128 rooms and suites EWA Al Kharj Hotel Apartments – Riyadh featuring 96 rooms According to figures released by STR Global, the supply of rooms is expected to increase significantly in KSA: Riyadh (77.2% with 4,831 rooms in its total active pipeline) and Jeddah (50.5% with 3,033 rooms). We invite you to visit the HMH Stand during ATM from 2nd to 5th May 2011 Our location • Stand No HC 1330 in Za’abeel Hall, Dubai International Convention and Exhibition Centre Sheikh Zayed Road

For media contact:

Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146
h.bakht@mpj-pr.com
www.mpj-pr.com

MPJ

Recent Posts:

Reach Us:

Services: