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President of Monaco Government Tourist and Convention Authority Arrives in Riyadh Today

Date Posted: 02-10-2011

Mr.Michel Bouquier, President of Monaco Government Tourist and Convention Authority is arriving in Riyadh today to boost tourism between Kingdom of Saudi Arabia and Monaco. This is MrBouquier’s first visit to Saudi Arabia. During his three day visit, MrBouquieris expected to meet top tourism officials, prominent members of the travel trade and other industry experts to highlight the significanceof KSA for Monaco as well as explore new opportunities for boosting leisure and business travel between the two countries.


A French national, Bouquier has over three decades of professional experience. He said that his goal for Monaco is to develop a multi-faceted strategy: To spread the tourist flow year-round, mainly through the conference and incentive market and in attracting sophisticated international independent travellers. “The aim is, of course, to remain competitive through a targeted and segmented sales and marketing strategy and to be creative in meeting the demands of today's traveller. As I have done previously, I will focus on the synergy of all partners, and professional bodies to develop strong and long term strategic alliances”. Mr Bouquier will be addressing an exclusive press conference at the Marriott in Riyadh on October 3 to reveal more details about his strategy for tourism
between KSA and Monaco. For more information about Monaco log on to www.visitmonaco.com

For media contact:

Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146
h.bakht@mpj-pr.com
www.mpj-pr.com

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