MPJ PR - Marketing Pro-Junction | one-stop-shop for Marketing, Advertising, PR and Events Management Company based in Dubai, Dubai PR Services

The Art of Transforming Construction Waste into Precious Paintings

Date Posted: 06-03-2011

American Artist Jeff Schofield’s paintings hang alluringly at Corp Executive Hotel Apartments in Al Barsha, Dubai. The two week exhibition that opened on March 2, brings together more than 35 unique pieces. Unlike most artists, Jeff recycles discarded materials from construction sites to create absolutely fascinating paintings.

Being an architect by profession, Jeff is an accredited environmentally sustainable designer. “Times are changing and so should our approach to art,” he said. “Any kind of extravagance doesn’t fit anymore into our modern way of life particularly if it is damaging to the environment. My approach is based on restraint. Hence, I recycle construction wastes such as pieces of wire, plywood, jute fabric, canvas, electronic devices, grilles, basically anything that can be carried away. I know that one recycled artwork won’t save the planet, but it can illustrate the right direction.”

Discipline and rigor are the master words for Jeff’s unique approach to art. Modern in technique and thought, his paintings are an unbeatable combination of the ethical and aesthetic. Jeff’s extraordinary exhibition is supported by Al Shafar General Contracting (ASGC), Corp Executive Hotel Apartments, Al Barsha - Dubai and Dubai International Art Centre.
Emad Azmy, President, ASGC, said, “At ASGC we are committed to protecting theenvironment by implementing and adopting ethically and environmentally responsible construction practices. Any small effort counts and we are proud to support Jeff’s exceptional initiative. It will help raise awareness about this very pressing subject which seems to have lost its voice in the din caused by unbridled development.”

Added Ayesha Chen McKeever, Manager at Dubai International Art Centre, “Often people find it hard to put environmental goals into practice and these remain limited to being hot topics for social gatherings, corporate meetings or academic workshops. There seems to be a general confusion over what does – and doesn’t – constitute environmentally sensitive art and how we should judge them. I believe Jeff’s works will serve as an inspiration for others and will fuel a new trend in art which is not new to the region but definitely not so widespread.”

Jeff’s works range from riveting large outdoor installations to small intimate paintings, with a focus on unusual formats including narrow perpendicular pieces reminiscent of Chinese scroll paintings, which will form a centrepiece to the exhibition.

		Aamir Pervez, General Manager, Corp Executive Hotel Apartments – Al Barsha, Dubai, said, “Sustainable art is increasingly becoming a focal point. We are sure people of all walks of live will be intrigued by Jeff’s unique creations. I urge all lovers of art as well as corporate houses and interior designers to think in terms of buying environment friendly paintings.”
In terms of colour Jeff tends to use warm, lighter neutrals in most of his paintings that allows his works to fit seamlessly into any style. The majority of his abstracts are more muted and subtle. He said, “Large contemporary pictures can totally transform a space and can work in almost any room. When one adds a big modern painting to a room, it takes on a fresh, new and updated feeling. Abstract paintings are a wonderful way to introduce colour and gesture. They are paintings that you can sit in front of for hours.”

Every job Jeff does is an original work of art. Nothing is preordained to be in one spot or another. Rather, Jeff has incredible instincts and his canvases take shape as he goes along totally unguarded. He emphasized, “In a sense it is quite liberating. It is like working through a vast, fascinating puzzle. In the end it is hugely satisfying.”

Jeff Scofield has extensive experience in a number of artistic fields ranging from modern architecture through to Chinese brush painting which he studied under Oriental masters in Paris and Dubai.

After obtaining a master of architecture degree at Columbia University in New York, he studied art at the Beaux Arts in Paris, and, more recently, has taken up sculpture at the Dubai International Art Centre.

Further information from info.cpab@corp-hotels.com or www.corp-albarsha.com, telephone 00971 4 3164040.

For media contact:
Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146
h.bakht@mpj-pr.com
www.mpj-pr.com

MPJ

Recent Posts:

Reach Us:

Services: